Enjoy scrolling Instagram reels often? The reel feature on Instagram is not an age-old feature. It has been launched recently. I have heard people saying “TikTok is now on Instagram”, to be honest. We all explore TikTok, a social media site acquiring great popularity, through lip-syncing videos, humorous actions, and trending dance clips. But, let’s burst the bubble and admit that TikTok is much more than just a stress reliever providing entertainment. TikTok has a large user base, with over 1 billion downloads on the App Store. Although the majority of users are between the ages of 16 and 26, older adults are increasingly joining the crowd.
TikTok was created primarily as a video entertainment app. However, as the platform’s readership grew, it developed over time and is today a marketing hub for businesses and brands. Wondering how a fun platform like TikTok can be used for some serious business? That’s what we are here for, to clarify all your doubts!
First things first, let’s get an insight into what TikTok is all about, how its algorithm works, and many more. Without any further ado, let’s get started.
What is TikTok?
Owned by a Chinese company ByteDance Ltd., the video app now popular in the name of TikTok was formerly called Musical.ly. It is a social media app that allows users worldwide to create short snippet videos on trending sounds and post them under their username. The content, hashtags, music are used to determine the views and reach of the videos. Everyone with an account can upload a video, get more Tiktok comments, exchange likes, and share videos across platforms with their contacts.
With interesting features and amazing talents all over, TikTok provides entertainment for fun seekers and popularity for deserving creators. But what if you can’t act or dance? What if you have a business that needs visibility and engagement? Is TikTok useful for such instances as well? Yes, it is!
Politicians and motivational speakers (gurus) have begun to use this platform to interact with the public and kickstart their career rides. There are various ways to use TikTok for your business or personal brand, from informational videos to how-to tutorials, and much more. Want to know more? Keep reading!
How TikTok can help your business?
TikTok is no more a playground for Gen Z and content creators. Its purpose has shifted over the years. Name it and you can see big brands making the perfect use of the app to enhance their online presence. But does that mean, there’s no space for small businesses or startups? Not at all. No matter if you are just starting off or have already been in the market game, the right approach can help you achieve milestones.
To give you a more clear picture, below are a few factors that evidently indicate why you should start using TikTok for your business.
- Not so popular among businesses
- A fun platform
- TikTok challenges
- High chances of wide exposure
This is the right time for you to start using TikTok for your brand exposure. Why? Because businesses are still under the misconception that it’s only about relentless scrolling for Gen Z kids and that their target audience is not there yet. While other brands have restricted them around common myths, it’s your golden chance to start and utilize the platform to its maximum.
TikTok isn’t a serious platform but your business is. Nevertheless, a pinch entertainment won’t make it a blunder and rather gain more Popularity you have to buy Tiktok Followers. Who doesn’t like to have some fun and creativity on their screens while seeking some stress buster? Businesses who post videos that are engaging, lighthearted, and visually appealing, as well as those that follow popular trends, do well on TikTok.
Organizing a challenge is one approach to encourage user-generated content, which can be advantageous to your brand. If a user joins your challenge, the challenge and your brand can reach a wider audience. The more people you have, the more likely they are to become critical conversions for your business.
TikTok is unique in a way that requires you to share content that is both entertaining and current. Using hashtags and tagging similar accounts in your sector to your content is an important part of engaging on TikTok. It’s also crucial to be able to communicate with others; being able to hold a conversation will make other people feel much more appreciated by your brand.
Want to get started immediately? Continue reading to know the process
Now that you know what TikTok is all about, how it can be beneficial to your business, it’s now time to get to the point. What’s that? The procedure of establishing your business on the popular platform.
A few steps and you are just there!
Step 1– Create your business account
Already have a personal account? Switching to a business account is just a matter of a few minutes. In case you don’t just follow the simple steps mentioned below:
- Download and install the TikTok from App Store or Play Store.
- Create a personal account using your Gmail or log in from your Facebook, Google, Twitter account.
- Add a profile picture with a short bio and links to other social media sites.
- To change a personal account into a business profile, tap on the upper right corner three dots and click on Manage Account.
- Click on ‘switch to pro account’ and choose between business or creator.
- The next step is to choose the category based on your niche.
- Add a website link.
And yayyy…. Your new business TikTok account is ready!
Step 2– Plan your TikTok strategy
TikTok has its own features, algorithms and to ace, the platform like you’ve already done on other social media is to have a good strategic plan. For this, you have to start from scratch.
- Understand the medium well.
- Know how the algorithms work.
- Draft a monthly calendar.
- Check out what your competitors are doing on TikTok.
- Research and identify your target audience.
- Follow big brands.
- Participate in challenges.
- Reply to comments on your posts.
Step 3– Create authentic content
Don’t have a ring light or a proper studio? Doesn’t matter! What really matters is the authenticity and the quality of your content. However, good audio and video quality is something you need to take care of.
What to post on TikTok?
There are no specific guidelines that are to be followed to decide what needs to be uploaded on the platform. Being unique and genuine is the key to connecting with any type of audience, whether on TikTok, Instagram, and other social sites. People can’t really relate to posh materialistic things but rather they connect to original pieces or informative ones. Therefore, don’t invest on expensive equipments but solely focus on the content creation.
TikTok for the business feature is used as an advertising platform since it’s launch in 2020. Try advertisements that are attractive and brief about your business/brand. Make use of branded lenses that can be put in the foreground or background of videos.
Involve popular influencers and launch an influencer campaign. You can also create influencer-oriented content at regular intervals. With this you can get noticed by the particular influencer’s wide following. It’s critical to choose your collaborators carefully. Once you’ve made your decision, you can contact them to discuss a possible collaboration.
As promised, we covered all the major points that have by now cleared all your doubts regarding the famous app TikTok. What’s the next step? No more reading and researching, just sign up, explore the app yourself, and get started!
One thing to remember is that having a snobbish attitude will get you nowhere. Don’t get caught up in making a ‘perfect’ video. Your audience isn’t there to judge how flawless you are; they’re looking for something with which they can resonate.
Choose what you post wisely and your success station isn’t too far!